Three Quarters of Georgia's Car-Listing Accounts Advertise Exactly One Car
8,452 distinct contact-number accounts hold 16,424 listings. 6,278 of them advertise a single car and together account for 38.2% of the market; 18 accounts with more than fifty cars each account for 13.5%. The share of uncleared stock climbs from 34.7% to 87.5% as account size rises — which is what actually separates the two halves of this market.
Accounts and listings by size of the account's advertised stock
6,278 accounts hold 1 car each; 18 accounts hold 2,218 cars between them.
A long tail of single-car accounts — with a professional spine
Georgia's advertised car market is usually described in one of two ways — as a dealer market or as a private-seller market. A contact-number view cannot see dealers or private individuals; it sees advertising accounts and how many cars each has listed. By that measure the market is a very long tail with a heavy professional spine on top of it.
8,452 distinct contact-number accounts hold the 16,424 listings that carry a contact number. 6,278 of them — 74.3% — are advertising exactly one car. Between them those accounts with 1 car account for 38.2% of everything on the market. Add sellers with 2 cars and you are at 8,670 listings, 52.8% of the market held by people advertising at most 2 vehicles.
At the other end, 18 accounts hold more than 50 cars each, and between them 2,218 listings — 13.5%. The largest single advertising account carries 323 cars. The top 10 accounts hold 10.4% of the market, the top 50 hold 19.2%, the top 100 hold 23.6%.
Neither half dominates the advertised market: one-car accounts hold 38.2% of it, the 18 largest accounts hold 13.5%, and the rest is spread in between. A contact number cannot say who stands behind an account — one person, one family, one firm, or several firms sharing a number — so the count covers advertising accounts.
A long tail of single-car accounts — with a professional spine
Georgia's advertised car market is usually described in one of two ways — as a dealer market or as a private-seller market. A contact-number view cannot see dealers or private individuals; it sees advertising accounts and how many cars each has listed. By that measure the market is a very long tail with a heavy professional spine on top of it.
8,452 distinct contact-number accounts hold the 16,424 listings that carry a contact number. 6,278 of them — 74.3% — are advertising exactly one car. Between them those accounts with 1 car account for 38.2% of everything on the market. Add sellers with 2 cars and you are at 8,670 listings, 52.8% of the market held by people advertising at most 2 vehicles.
At the other end, 18 accounts hold more than 50 cars each, and between them 2,218 listings — 13.5%. The largest single advertising account carries 323 cars. The top 10 accounts hold 10.4% of the market, the top 50 hold 19.2%, the top 100 hold 23.6%.
Neither half dominates the advertised market: one-car accounts hold 38.2% of it, the 18 largest accounts hold 13.5%, and the rest is spread in between. A contact number cannot say who stands behind an account — one person, one family, one firm, or several firms sharing a number — so the count covers advertising accounts.
Accounts and listings by size of the account's advertised stock
6,278 accounts hold 1 car each; 18 accounts hold 2,218 cars between them.
Share of an account's stock advertised before customs clearance
6,278 / 4,840 / 2,553 / 2,753 listings in the four groups.
Seller size is a proxy for something else entirely
The interesting variable is not how many cars a seller has. It is what those cars are — and here the buckets separate cleanly.
Take the share of each account group's stock that is advertised before Georgian customs clearance, meaning cars still in the import pipeline rather than on local plates. Accounts with 1 car: 34.7%. Accounts with 2 to 5 cars: 63.6%. 6 to 25 cars: 76.6%. 26 or more: 87.5%.
The line does not wobble. Account size in this market is essentially a measure of how much of an account's stock is still in the import pipeline rather than cleared onto local plates. Single-car accounts mostly advertise cars that are already cleared; the biggest accounts mostly advertise cars that are not. The customs status of the stock shows this more clearly than any label the seller attaches to the card.
The median model year moves the same way: 2018 for one-car accounts, 2021 for every larger bucket. Locally cleared stock is older because the local fleet is older; import-lane stock is newer because imports skew to recent model years.
Seller size is a proxy for something else entirely
The interesting variable is not how many cars a seller has. It is what those cars are — and here the buckets separate cleanly.
Take the share of each account group's stock that is advertised before Georgian customs clearance, meaning cars still in the import pipeline rather than on local plates. Accounts with 1 car: 34.7%. Accounts with 2 to 5 cars: 63.6%. 6 to 25 cars: 76.6%. 26 or more: 87.5%.
The line does not wobble. Account size in this market is essentially a measure of how much of an account's stock is still in the import pipeline rather than cleared onto local plates. Single-car accounts mostly advertise cars that are already cleared; the biggest accounts mostly advertise cars that are not. The customs status of the stock shows this more clearly than any label the seller attaches to the card.
The median model year moves the same way: 2018 for one-car accounts, 2021 for every larger bucket. Locally cleared stock is older because the local fleet is older; import-lane stock is newer because imports skew to recent model years.
Share of an account's stock advertised before customs clearance
6,278 / 4,840 / 2,553 / 2,753 listings in the four groups.
Price is not where the difference shows
It would be neat if the largest accounts commanded a premium, or if one-car accounts undercut them. Neither happens at the median.
Accounts with 1 car ask a median $13,000. Accounts with 2 to 5 cars ask $15,000, 6 to 25 cars $15,500, 26 or more $13,000. The largest accounts sit at the same median as the one-car accounts — because their volume is concentrated in ordinary import stock, not in expensive cars.
One quality signal does vary, but not in the direction a size story would predict. The share of listings publishing a 17-character VIN-format identifier runs 41.7% for one-car accounts, 51.7% for accounts with 2 to 5 cars, 55.9% for the 6 to 25 group and back down to 40.3% for the largest accounts. The largest accounts by volume are not the most transparent by identifier disclosure. Mid-sized accounts are.
We report that as an observation, not an accusation. A 17-character field is a format check, not a verified vehicle identity, and high-volume accounts may publish differently for reasons we cannot see from a listing.
What the buckets measure
A published contact number identifies an advertising account, not a company. One business may run several numbers, and one number may front for cars it does not own; both would move the concentration figures, in opposite directions. The buckets measure advertising concentration, and nothing more.
It is also a stock measurement, not a flow one. A seller listing 300 cars that sit for months and a seller turning over 300 cars a quarter look identical here.
Methodology
AutoBridge listing database. Listings are grouped by the contact number published with the advertisement.
16,424 of the 16,440 listings carry a contact number and are grouped into 8,452 distinct sellers; 16 listings carry none and are excluded. A published contact number identifies an advertising account, not a legal entity: one business may advertise under several numbers, and a number used by an intermediary may cover cars it does not own. The buckets are therefore a measure of advertising concentration, not of company size or market share.
listings as of 17 August 2026.