740 Models, and the Top Ten Are Only 26% of July's Listings
Georgia's July listing flow spread 7,281 cars across 740 distinct models. The ten largest accounted for 26.2%, and 500 models — more than two thirds of the list — carried fewer than five listings each. This is a long-tail market, and cleared local stock is markedly more fragmented than importer-driven uncleared stock.
The question is not who ranks first
Every market report eventually publishes a top-ten table. That table answers a narrow question — which nameplates are most common — and hides a more useful one: how much of the market do the leaders actually account for? A market where ten models are 70% of supply and a market where they are 26% behave nothing alike, even if the same ten names sit at the top of both.
In July, 7,281 cars were first listed in Georgia across 740 distinct models. This report measures the shape of that distribution.
Share of July's listings covered by the top N models
7,281 listings across 740 models; a concentrated market would rise far more steeply.
The curve is flat, and that is the finding
The single largest model, Toyota Camry, was 4.5% of July's flow with 330 listings. The top three reached 11.9%, the top ten 26.2%, the top twenty 37.5%. It takes fifty models to pass half the market at 55.5%, and a hundred to reach 72.1%.
For comparison, the ten largest models in July were Toyota Camry (330), Hyundai Elantra (278), BMW X5 (259), Toyota RAV4 (208), Volkswagen Jetta (188), Subaru Forester (175), Subaru Outback (146), Chevrolet Trailblazer (112), Toyota Highlander (106) and Chevrolet Trax (106). Recognisable names — but between them they leave nearly three quarters of the month's supply to everyone else.
The curve is flat, and that is the finding
The single largest model, Toyota Camry, was 4.5% of July's flow with 330 listings. The top three reached 11.9%, the top ten 26.2%, the top twenty 37.5%. It takes fifty models to pass half the market at 55.5%, and a hundred to reach 72.1%.
For comparison, the ten largest models in July were Toyota Camry (330), Hyundai Elantra (278), BMW X5 (259), Toyota RAV4 (208), Volkswagen Jetta (188), Subaru Forester (175), Subaru Outback (146), Chevrolet Trailblazer (112), Toyota Highlander (106) and Chevrolet Trax (106). Recognisable names — but between them they leave nearly three quarters of the month's supply to everyone else.
Share of July's listings covered by the top N models
7,281 listings across 740 models; a concentrated market would rise far more steeply.
A very long tail, carrying very little weight
Of the 740 models, 281 appeared exactly once in the whole month and 500 (67.6%) had fewer than five listings each. Together those 500 models account for just 860 listings — 11.8% of July's flow.
Both halves of that sentence matter. Two thirds of the model list is statistically thin, so anything computed at model level for those names is fragile. But the thin tail is not where the market is: nearly nine listings in ten belong to a model with five or more listings that month. 596 models had fewer than ten listings and 651 had fewer than twenty.
Top-ten share and model count by customs status
Uncleared: 4,265 listings, 462 models. Cleared: 3,016 listings, 567 models.
Importers concentrate; local resale does not
Splitting July's flow by customs status separates two different markets. Uncleared listings — 4,265 cars advertised before Georgian clearance — spread across 462 models, with the top ten taking 33.1%. Cleared listings — 3,016 cars already on local plates — spread across 567 models, with the top ten taking only 22.4%.
So the smaller group carries more models and is markedly more fragmented. That fits how the two sides work: importers buy against demand they can predict and repeat, while local resale is whatever Georgian owners happen to sell that month.
By price the picture is much flatter: the top-ten share is 31.8% below $10,000, 34.5% between $10,000 and $25,000, and 29.5% above $25,000. Concentration barely moves with price, which makes the customs split the more meaningful cut.
Importers concentrate; local resale does not
Splitting July's flow by customs status separates two different markets. Uncleared listings — 4,265 cars advertised before Georgian clearance — spread across 462 models, with the top ten taking 33.1%. Cleared listings — 3,016 cars already on local plates — spread across 567 models, with the top ten taking only 22.4%.
So the smaller group carries more models and is markedly more fragmented. That fits how the two sides work: importers buy against demand they can predict and repeat, while local resale is whatever Georgian owners happen to sell that month.
By price the picture is much flatter: the top-ten share is 31.8% below $10,000, 34.5% between $10,000 and $25,000, and 29.5% above $25,000. Concentration barely moves with price, which makes the customs split the more meaningful cut.
Top-ten share and model count by customs status
Uncleared: 4,265 listings, 462 models. Cleared: 3,016 listings, 567 models.
What a flat curve means when you are buying
A concentrated market gives a buyer easy reference points: many near-identical cars, a visible going rate, weak pricing power for any single seller. A long-tail market does the opposite outside the top names.
Concretely: if you are shopping for one of the ten biggest models, a month brings you a hundred or more comparable listings. Below roughly the fiftieth model, a month may bring fewer than twenty, and for 281 models it brought exactly one. That is not a reason to avoid those cars — it is a reason to expect a thinner basis for judging whether a price is normal, and to widen the comparison window beyond a single month.
Limits
These are asking prices for advertised listings — the shape of advertised supply, not of sales or registrations. Trim variants of one model are grouped together, and a differently-named twin counts separately.
One month is one observation. Concentration can move with the import cycle, and a single month is not a trend.
Listings first published 1–31 July 2026, counted as of 10 August 2026. Asking prices; listings are advertised supply.
Methodology
The AutoBridge listing database.
7,281 listings first published in July 2026, grouped into 740 distinct make-and-model combinations; trim-level variants of one model are counted together.
Listings first published 1–31 July 2026, counted as of 10 August 2026.