Market Anatomy: Who Really Sells Cars in Georgia?
The myth of the private seller. How 6% of mega-dealers control over 60% of the active import auto market.
Market Concentration — Lorenz Curve
Dealer Monopoly: The Lorenz Curve
In a perfectly equal market, 10% of sellers would control exactly 10% of inventory. Applying the Lorenz curve to Georgia’s auto market, we reveal a different reality: a microscopic share of professional importers dictates the majority of market volume.
Just 6% of sellers account for over 60% of all listings. Even more striking, the top 1% — mega-dealers — control nearly a quarter of all national inventory.
Dealer Monopoly: The Lorenz Curve
In a perfectly equal market, 10% of sellers would control exactly 10% of inventory. Applying the Lorenz curve to Georgia’s auto market, we reveal a different reality: a microscopic share of professional importers dictates the majority of market volume.
Just 6% of sellers account for over 60% of all listings. Even more striking, the top 1% — mega-dealers — control nearly a quarter of all national inventory.
Market Concentration — Lorenz Curve
Top 15 Sellers by Active Inventory
The Leading Players
Who makes up this mega-dealer echelon? Data shows the largest dealers maintain over 100 active listings simultaneously.
A defining characteristic of these accounts is hyper-specialization: they often limit their inventory to just 1-3 brands.
The Leading Players
Who makes up this mega-dealer echelon? Data shows the largest dealers maintain over 100 active listings simultaneously.
A defining characteristic of these accounts is hyper-specialization: they often limit their inventory to just 1-3 brands.
Top 15 Sellers by Active Inventory
Dealer vs Private — by Price Segment
Who Owns Which Price Segment?
Budget Segment (< $5k): This segment is almost entirely monopolized by commercial dealers. It's the core of the salvage-import business model.
Economy and Mid-Range ($5k - $30k): This is the battlefield where private sellers regain market share. Here sit daily drivers — fully repaired, locally registered cars.
Premium (> $30k): At the luxury level, share is evenly split. High-end brokers compete directly with wealthy private owners.
Who Owns Which Price Segment?
Budget Segment (< $5k): This segment is almost entirely monopolized by commercial dealers. It's the core of the salvage-import business model.
Economy and Mid-Range ($5k - $30k): This is the battlefield where private sellers regain market share. Here sit daily drivers — fully repaired, locally registered cars.
Premium (> $30k): At the luxury level, share is evenly split. High-end brokers compete directly with wealthy private owners.
Dealer vs Private — by Price Segment
Regional Distribution of Listings
Regional Map: Tbilisi and the Rest
Tbilisi is the undisputed center, concentrating ~77% of all listings. Batumi port is a distant second, serving as an export hub.
Other hubs like Borjomi and Kaspi typically host specialized dealers.
Regional Map: Tbilisi and the Rest
Tbilisi is the undisputed center, concentrating ~77% of all listings. Batumi port is a distant second, serving as an export hub.
Other hubs like Borjomi and Kaspi typically host specialized dealers.
Regional Distribution of Listings
Key Insights
Hyper-concentration: Just 6% of professional dealers control 60% of all Georgian inventory.
Auction Kings: Dealers maintain absolute dominance in the budget (<$5k) segment via US salvage imports.
Tbilisi-Centric Market: Nearly 8 out of every 10 cars for sale are located in or around the capital.
Methodology
AutoBridge proprietary database.
Over 128,000 unique listings published since January 1, 2026.
January 1 — March 10, 2026.