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The Electric Revolution: Georgia's Emerging EV Market

Hybrids outnumber EVs 4-to-1, Tesla holds a monopoly on the premium segment, and the surprising truth about EV pricing vs ICE vehicles.

AutoBridge Data Team5 min read

The Pace of Electrification

While Internal Combustion Engine (ICE) vehicles continue to dominate volume, electrified vehicles now consistently hold between 15% and 20% of active market share weekly.

This trend shows hybrids and EVs have become a core pillar of Georgia's import strategy.

ICE (Petrol/Diesel/LPG) 2,446 (83.3%)
Hybrid (HEV) 368 (12.5%)
Electric (BEV) 90 (3.1%)
Plug-in Hybrid (PHEV) 34 (1.2%)

Fuel Type Breakdown

The powertrain split reveals that “electrification” in Georgia still mostly means “Hybrid.” Standard hybrids (HEV) outnumber battery electric vehicles (BEV) by 4 to 1.

Consumers show a strong preference for the safety net of a gasoline engine, mitigating range anxiety while charging infrastructure matures.

Top EVs: Tesla Sets the Rules

In the pure electric segment, the market is monopolized by one manufacturer: Tesla. Model 3 and Model Y firmly hold the top two spots.

The Nissan Leaf remains the #3 budget EV (median price ~$4,350).

Price vs Year: The Electric Premium

Does electrification inherently mean a higher price? Yes, but the gap varies by year. For 2016-2021 cars, EVs are significantly more expensive than gas counterparts.

However, in 2024–2025 models, premium ICE vehicles (Range Rover, G-Class) sometimes exceed modern EV valuations.

Key Insights

Stable Market Share: Electrified cars reliably control ~15-20% of weekly volume.

Hybrid Dominance: Standard hybrids remain the consumer's primary choice.

Tesla Monopoly: At the pure electric level, Tesla (Model 3/Y) is in demand, with Leaf as the budget option.

Methodology

Data Source

AutoBridge proprietary database.

Sample Size

Over 128,000 unique listings published since January 1, 2026.

Period

January 1 — March 10, 2026.

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