The Listing Ledger, August 2026: Fewer New Ads, a Lower Ask, the Same Model Year
August brought 6,653 new passenger-car advertisements, 9.0% fewer than July. The median asking price eased to $13,500, the median model year stayed at 2020, and the share awaiting customs clearance fell to 55.2%.
August in five numbers
Georgia's advertised car supply entered autumn with a smaller monthly flow and a modestly lower price midpoint. The second Listing Ledger brings together the same five measures used for July: new advertisements, median asking price, median model year, the share awaiting customs clearance, and the electric-car share among advertisements stating a fuel type.
- New advertisements — July: 7,309; August: 6,653; Change: −9.0%
- Median asking price — July: $13,700; August: $13,500; Change: −1.5%
- Median model year — July: 2020; August: 2020; Change: Unchanged
- Awaiting customs clearance — July: 58.4%; August: 55.2%; Change: −3.2 percentage points
- Electric share of known-fuel ads — July: 5.0%; August: 4.8%; Change: −0.3 percentage points
Changes are calculated before rounding. The July and August figures in this edition were read on 6 September 2026.
Monthly new passenger-car advertisements
Full calendar months from March through August 2026; figures read on 6 September.
Volume: the third consecutive decline after May
The monthly flow peaked at 8,289 advertisements in May, fell to 7,967 in June, then to 7,309 in July and 6,653 in August. August's total was 656 below July and 1,314 below June.
- March — New advertisements: 6,450; Median asking price: $13,500; Median model year: 2019
- April — New advertisements: 6,516; Median asking price: $13,900; Median model year: 2019
- May — New advertisements: 8,289; Median asking price: $13,800; Median model year: 2019
- June — New advertisements: 7,967; Median asking price: $13,700; Median model year: 2019
- July — New advertisements: 7,309; Median asking price: $13,700; Median model year: 2020
- August — New advertisements: 6,653; Median asking price: $13,500; Median model year: 2020
The late-summer slowdown leaves August close to March and April in the number of newly advertised cars. Its median model year, however, is one year newer. The offer arriving each month has changed in both size and vehicle profile.
Volume: the third consecutive decline after May
The monthly flow peaked at 8,289 advertisements in May, fell to 7,967 in June, then to 7,309 in July and 6,653 in August. August's total was 656 below July and 1,314 below June.
- March — New advertisements: 6,450; Median asking price: $13,500; Median model year: 2019
- April — New advertisements: 6,516; Median asking price: $13,900; Median model year: 2019
- May — New advertisements: 8,289; Median asking price: $13,800; Median model year: 2019
- June — New advertisements: 7,967; Median asking price: $13,700; Median model year: 2019
- July — New advertisements: 7,309; Median asking price: $13,700; Median model year: 2020
- August — New advertisements: 6,653; Median asking price: $13,500; Median model year: 2020
The late-summer slowdown leaves August close to March and April in the number of newly advertised cars. Its median model year, however, is one year newer. The offer arriving each month has changed in both size and vehicle profile.
Monthly new passenger-car advertisements
Full calendar months from March through August 2026; figures read on 6 September.
Prices: a $200 step down inside a narrow six-month range
August's median ask fell $200 from July. At $13,500, it returned to the March level and remained inside the $400 range separating the lowest and highest monthly medians since March.
The larger movement is in volume: a 9.0% decline in new advertisements accompanied a 1.5% decline in the asking-price midpoint. Those measures answer different buyer questions. The first describes the number of new offers entering the market; the second locates the middle of their price distribution.
For a shopper with a roughly $13,500 budget, August's midpoint is familiar. Model, mileage, condition and customs costs still determine the alternatives available at that budget.
Prices: a $200 step down inside a narrow six-month range
August's median ask fell $200 from July. At $13,500, it returned to the March level and remained inside the $400 range separating the lowest and highest monthly medians since March.
The larger movement is in volume: a 9.0% decline in new advertisements accompanied a 1.5% decline in the asking-price midpoint. Those measures answer different buyer questions. The first describes the number of new offers entering the market; the second locates the middle of their price distribution.
For a shopper with a roughly $13,500 budget, August's midpoint is familiar. Model, mileage, condition and customs costs still determine the alternatives available at that budget.
Monthly median model year
Median model year of newly advertised passenger cars from March through August.
Vehicle age holds; the customs mix shifts
The median model year stayed at 2020 for a second month. July's step up from the 2019 midpoint therefore carried into August.
Customs status moved more sharply. 3,670 of August's 6,653 advertisements were awaiting clearance, a 55.2% share. July's corresponding count was 4,269 and its share was 58.4%. August was back near the 55.6–55.7% readings of June and May.
The remaining 2,983 August advertisements stated that the vehicle was customs-cleared. Buyers comparing the two groups face different purchase budgets: an uncleared asking price has to be read alongside the applicable clearance bill, while a cleared vehicle is already on the other side of that expense.
Vehicle age holds; the customs mix shifts
The median model year stayed at 2020 for a second month. July's step up from the 2019 midpoint therefore carried into August.
Customs status moved more sharply. 3,670 of August's 6,653 advertisements were awaiting clearance, a 55.2% share. July's corresponding count was 4,269 and its share was 58.4%. August was back near the 55.6–55.7% readings of June and May.
The remaining 2,983 August advertisements stated that the vehicle was customs-cleared. Buyers comparing the two groups face different purchase budgets: an uncleared asking price has to be read alongside the applicable clearance bill, while a cleared vehicle is already on the other side of that expense.
Monthly median model year
Median model year of newly advertised passenger cars from March through August.
Electric share eases from July
August contained 219 electric-car advertisements, compared with 278 in July. Among advertisements stating a fuel type, the electric share edged down from 5.0% to 4.8%.
Fuel type was stated in 4,608 August advertisements, or 69.3% of the monthly total. July's coverage was 75.7%. The electric-share comparison is therefore specifically a reading of the known-fuel part of each month's offer.
August's 4.8% share remained above March's 4.1% and April's 4.4%. The latest month softened against July while preserving the broader spring-to-summer increase in the electric proportion of known-fuel advertisements.
Electric share eases from July
August contained 219 electric-car advertisements, compared with 278 in July. Among advertisements stating a fuel type, the electric share edged down from 5.0% to 4.8%.
Fuel type was stated in 4,608 August advertisements, or 69.3% of the monthly total. July's coverage was 75.7%. The electric-share comparison is therefore specifically a reading of the known-fuel part of each month's offer.
August's 4.8% share remained above March's 4.1% and April's 4.4%. The latest month softened against July while preserving the broader spring-to-summer increase in the electric proportion of known-fuel advertisements.
The autumn starting point
The five measures describe a market offering fewer fresh advertisements at a slightly lower midpoint, with a stable median model year and a smaller uncleared share. For buyers, the useful distinction is between price and choice: the headline ask moved modestly, while the flow of new offers contracted more substantially.
The next monthly Ledger will show whether September extends that combination or brings a larger autumn replenishment.
August's electric share was 4.8% among the 4,608 advertisements stating a fuel type; fuel coverage was 69.3%.
Methodology
AutoBridge advertised passenger-car market.
6,653 August advertisements; 4,608 with a stated fuel type, including 219 electric cars.
Full calendar months March–August 2026; figures read 6 September 2026.